Our Story

Glamwiz began in October 2020, in the middle of the pandemic—not with a big business plan, but with a simple desire: to be financially independent by choice.

I (Saloni, Founder of Glamwiz) am the first woman entrepreneur in my family. Growing up, I saw women around me who were strong, capable, and talented—but rarely given the freedom to choose for themselves. I wanted something of my own. Something built by choice, not circumstance.

At that time, sarees and suits were the only products I deeply connected with. One day, while sitting with my mother and browsing YouTube to buy suits for her (since markets were closed), we discovered that the minimum order quantity was 10 pieces, while she needed only three. We placed the order anyway—and the remaining seven were sold within our neighbourhood. That moment sparked an idea.

Glamwiz was born.

Initially, the website was created for suits. But I listed a few sarees sourced from a friend—and something unexpected happened. After 10 days, we received our very first order. I still remember her name: Priscilla from North 24 Parganas, West Bengal. What surprised us even more was that all our first 10 orders were sarees, not suits.

From 2020 to 2021, Glamwiz focused on sarees. In 2022, customer feedback made one thing clear—women wanted sarees that were easier, faster, and more practical to wear. That’s when we introduced ready-to-wear sarees and gradually reshaped Glamwiz around convenience without compromising tradition.

Today, Glamwiz is built to serve women of all regions, sizes, and lifestyles. Our collections feature sarees from different parts of India, designed to be inclusive and comfortable. We are actively expanding our plus-size offerings so more women feel represented and confident.

I have always been deeply inspired by Indian craftsmanship. Our long-term vision is to employ and train more women, support artisans, and take Indian weaves to a global audience—in a way that feels modern, accessible, and empowering.

Glamwiz is not just a fashion brand.

It’s a journey of choice, independence, and reimagining Indian wear for today’s woman.

1. Inclusivity by Design

Fashion should adapt to women, not the other way around. We design for different body types, regions, and lifestyles, with a strong focus on size inclusivity.

2. Respect for Indian Craft

Our collections celebrate India’s textile heritage, regional weaves, and skilled craftsmanship—reimagined for today’s world.

3. Simplicity with Purpose

From ready-to-wear sarees to thoughtful design, we value ease, clarity, and functionality without diluting elegance.

4. Women Supporting Women

We aim to create opportunities for women—through employment, training, and representation—so growth is shared, not isolated.

6. Honest Growth

We believe in building slow, strong, and sustainable—guided by customer feedback, quality, and long-term trust.